Pollini was founded in 1953 in San Mauro Pascoli,
a small town in Emilia Romagna. With time, this area became an authentic
shoemaking district thanks to the local highly skilled artisans.
The brand quickly gained notoriety and started producing its
leather goods on an industrial scale, which allowed the company
to start producing bags as well. But it was only with Pollini’s themed collections
that the brand gained its fame.
The most famous of these themed collections is “Daytona”
with its signature lace-up boots and casual shoes.
The line became representative of Pollini’s unique style and was even
displayed at New York’s Fashion Museum.
Pollini’s brand continued to grow throughout the years.
In 2000 the brand was bought out by the prestigious luxury brands group AEFFE.
Since then, Pollini has also been producing AEFFE’s other brands’ accessories
(Alberta Ferretti, Philosophy, Moschino, Moschino Cheap and Chich, and Love Moschino).
In 2008, the talented British designer Nicholas Kirkwood
took on the design direction of Pollini’s footwear. And in 2012, he became
Pollini’s Creative Director and has been leading a creative innovation
project for the brand, while maintaining its essential artisan
values and high quality materials.
In 2012, Pollini began a “capsule collection” of sun glasses for the
Spring/Summer season with the famous London based eyewear
firm Cutler and Gross.
In 2013, Pollini celebrates its 60th anniversary
with a special collection of shoes and accessories, including
a reinterpreted version of the classic riding-like boots.
The upcoming Fall/Winter 2015 collection marks the beginning
of a new chapter for Pollini. Combining contemporary designs with fine craftsmanship,
Pollini is redefining the concept of daywear using quality materials
and clean lines to forge a strong identity.
This new outlook reintroduces the essential values of the “made in Italy”,
entrusting the understanding and execution to Italian designer Erminio Cerbone*.
Cerbone, an experienced professional, joins the Aeffe Group after a career built in Italy,
where he worked with the most important names in both fashion and luxury.
At least 135 processes are necessary in order to create
a pair of high quality shoes, most of which are done by hand.
In fact, even though the aid of technology
in the production process can make products more durable, stable
and comfortable, human experience and manual skills cannot be replaced.
The creative process starts in the design studio where the shoes
are designed and the types of leather and colors are chosen.
The designs are then sent to the pattern-cutters, where technicians develop
the upper, and obtain the various templates that are necessary
to cut the components of the upper of the shoe.
A prototype is then created for every style of the collection.
The hides that were previously bought during the production process,
are now carefully selected one by one with the utmost
attention to quality, colours and sizes.
Cutting the leather is a very difficult process and requires meticulous craftsmanship.
The craftsmen select the best parts of the skins, avoiding the weakest parts.
Their skill lies in their ability to ensure, through the use of the caliper,
that all the selected pieces of leather have the same thickness.
In the Closing Department the technicians line, fold, assemble and sew
the various parts of the upper; subsequently the shoe is lasted
and the heels are attached.
The assembly process starts with a highly specialized machine,
with which the upper is attached to insole of the shoe around to the last.
The assembler then makes the necessary adjustments by hand.
Next, the shoe is attached to the heel through the “calziera” and is passed through
an oven at 110 degrees to extract the leather’s natural moisture.
This step ensures appropriate attachment between all the parts of the shoe.
Once the shoe comes out of the oven it undergoes the process of roughing, nailing.
It is now ready to be attached to the sole with special glue.
After about 30 minutes, the product is sent through a machine where,
thanks to 7 Bar pressure, the assembly process is completed.
The final step is to attach the heel with a special glue, a screw
and five nails to ensure maximum hold.